“妙妙”來了,!西漢小貍貓變身當(dāng)代“萌寵”
從古萌到今的貍貓妙妙來長沙啦,!近日,,“湖南博物院文創(chuàng)快閃——貍貓妙妙妙長沙奇妙游”主題空間在長沙亮相,,來自西漢的貍貓化身圓眼翹須的“妙妙”躍入現(xiàn)代都市,,借由文創(chuàng)冰激凌,、數(shù)字互動(dòng)體驗(yàn)和潮玩盲盒,,與人們見面,。
The wildcat "Miaomiao" that has been cute for ages has arrived in Changsha! Recently, the themed space of "Cultural and Creative Flash Mob of Hunan Museum —— The Wonderful Journey of the Wildcat Miaomiao in Changsha" made its debut in Changsha. The wildcat from the Western Han Dynasty has transformed into "Miaomiao" with round eyes and upturned whiskers, leaping into the modern city and presenting itself in the forms of cultural and creative ice cream, digital interactive experiences, and trendy blind boxes to meet the public.
貍貓IP形象“妙妙”源于馬王堆漢墓漆器的貍貓紋,這是中國較早的貓屬動(dòng)物圖像資料,,其出現(xiàn)在食器上可能與警示動(dòng)物偷食有關(guān),。中國古人愛貓歷史悠久,各品種家貓經(jīng)貿(mào)易路線傳入中國后逐漸被馴化,,從捕鼠工具逐漸融入生活美學(xué),、成為吉祥符號。貍貓妙妙是湖南博物院與企業(yè)聯(lián)合打造的文創(chuàng)品牌,,其設(shè)計(jì)融合歷史感與時(shí)尚感,,通過快閃活動(dòng)讓文物走進(jìn)生活、傳播文化,。
The IP of the wildcat "Miaomiao" originates from the wildcat pattern on the lacquerware of the Mawangdui Han Tombs. This is one of the earlier image materials of the cat genus in China, and its appearance on tableware may be related to warning other animals against stealing food. The ancient Chinese have a long history of loving cats. After various domestic cats were introduced to China via trade routes, they were gradually domesticated, evolving from simple rat-catching tools to elements integrated into the aesthetics of daily life and eventually becoming auspicious symbols. The wildcat "Miaomiao" is a cultural and creative brand jointly created by the Hunan Museum and an enterprise. The design combines a sense of history and fashion, and through the flash mob activity, it can spread culture and bring cultural relics into people's daily lives.