“五一”將至,，長沙各大商圈上新的藝術(shù)展成為吸引客流的新“秘密武器”,，構(gòu)建起“藝術(shù)+消費”的新型生態(tài),。其中，日本藝術(shù)家藤崎琢磨的《寰宇方舟》全球首展吸引超萬人次打卡,，DUCKY系列藝術(shù)裝置全國首展,、贊萌露比主題快閃等活動受大量Z世代消費者熱捧,。

As the May Day holiday approaches, newly launched art exhibitions in various business districts of Changsha have become new "secret weapons" to attract customers, creating an "art + consumption" ecosystem. Among them, the global premiere of "Cosmo Galaxy City" by Japanese artist Takuma Fujisaki has been visited by over 10,000 people. The national premiere of the DUCKY series art installations and the Zanmang Loopy-themed pop-up event have attracted a large number of Gen Z consumers.

藝術(shù)展“入駐”商場，既讓市民購物更有溫度和樂趣,，還改變了商場空間布局,，吸引藝術(shù)愛好者，為商場引流,。從商業(yè)角度看,，藝術(shù)展提升商場品牌形象和文化內(nèi)涵，契合消費升級趨勢,，滿足了年輕客群需求,。作為新近入選“第一批全國零售業(yè)創(chuàng)新提升試點城市”的長沙，未來也將重點發(fā)展策展型商業(yè),，以激活場景流量,。

The "settlement" of art exhibitions in shopping malls makes shopping more heartwarming and enjoyable for citizens. It also changes the spatial layout of shopping malls, attracting art lovers and bringing in more customers. From a commercial perspective, art exhibitions help enhance the brand image and cultural connotations of shopping malls, conform to the trend of consumption upgrading, and meet the needs of young customers. Recently selected as one of the "first batch of national pilot cities for retail innovation upgrade", Changsha will focus on the development of curatorial commerce in the future to activate traffic.