Recently the Hunan Provincial Department of Culture and Tourism held a cultural tourism promotion conference in Bangkok, Thailand, with the theme of "Welcome to Charming Hunan."

近日,，由湖南省文化和旅游廳主辦的“三湘四水 相約湖南”走進(jìn)泰國文旅座談會在曼谷舉辦,。

At the meeting, both sides engaged in in-depth discussions on deepening Hunan-Thailand tourism cooperation, enhancing travel convenience and promoting mutual tourist exchanges. Thai travel blogger and influencer "Fai" shared insights into Hunan's "five cultural and tourism calling cards" represented by Zhangjiajie, Shaoshan, Changsha, Hengshan Mountain, and the Chengtoushan Ancient Cultural Site. This presentation offered a comprehensive display of Hunan's abundant natural landscapes, historical and cultural heritage, and tourism resources. Cooperation agreements were signed between the Hunan Tourism Association and the Thai Travel Agents Association, as well as between the Hunan Sanhe International Travel Service and Thailand's Quality Express Co., Ltd.

座談會上,，雙方就深化湘泰旅游合作,，提升旅游便利度,、推動游客互訪進(jìn)行深入交流,。泰國旅游博主,、網(wǎng)紅達(dá)人Fai向與會嘉賓分享了以張家界、韶山,、長沙,、南岳衡山、城頭山古文化遺址為代表的湖南文旅“五張名片”,，全面展示了湖南豐富的自然景觀,、歷史人文及旅游資源。湖南省旅游協(xié)會與泰國出境旅游協(xié)會,，湖南三和國際旅行社與泰國正好旅運有限公司分別簽訂合作協(xié)議,。

In 2024, Hunan Province received 3.224 million inbound tourists, marking a year-on-year growth of 187.7%. A total of 186,622 Thai tourists visited the province in 2024, representing an increase of 267.6% year on year.

2024年湖南接待入境游客322.4萬人次，同比增長187.7%,。其中,，接待泰國來湘游客186622人次，同比增長267.6%,。

2025 is designated as the year for Hunan's inbound tourism development, and the province has introduced 12 measures to promote the development of its inbound tourism. Hunan will continue exploring high-quality inbound tourism routes. Targeted marketing campaigns will be intensified in key tourist markets such as Southeast Asia, Central Asia, Japan, South Korea, and the European and American regions, showcasing the unique charm of Hunan to the world.

2025年是湖南入境旅游發(fā)展年,，湖南出臺了《關(guān)于促進(jìn)入境旅游的十二條措施》，后續(xù)還將持續(xù)開發(fā)入境旅游精品線路,，持續(xù)在東南亞,、中亞、日韓,、歐美地區(qū)等重點客源地開展精準(zhǔn)營銷,，向世界展示“三湘四水”的獨特魅力。