A promotional event with the theme of "Hunan Travel：Meet in Hunan" kicked off at the Zhangjiajie National Forest Park on April 12. The event was guided by the Hunan Provincial Department of Culture and Tourism and hosted by the Hunan Tourism Development and Investment Group. During the event,? "Hunan Travel," the international version of Hunan's comprehensive cultural and tourism service platform "又湘游", was officially launched.

4月12日，由湖南省文化和旅游廳指導(dǎo),、湖南旅游發(fā)展投資集團主辦的“Hunan Travel 世界湘見”推介會在張家界國家森林公園啟幕。湖南省綜合文旅服務(wù)平臺“又湘游”國際版“Hunan Travel”正式上線,。

The "又湘游" or "You Xiang You" platform currently boasts over eight million users. The platform is overseen by the Hunan Provincial Department of Culture and Tourism and developed and operated by Hunan Smart Cultural Tourism Technology Co., Ltd., a subsidiary of the Hunan Tourism Group. Its international edition, "Hunan Travel", deeply integrates "culture + tourism + technology", consolidating province-wide tourism resources to provide foreign visitors with one-stop online services, including real-time translation, hotel bookings, and guides for scenic areas. It also features cross-border payments, itinerary planning, emergency rescue services, and integrates DeepSeek to enhance the "AI + cultural tourism" experience.

“又湘游”平臺由湖南省文旅廳主導(dǎo),，湖南旅游集團旗下智旅科技公司建設(shè)運營，目前累計用戶超800萬人次,?！癏unan Travel”為該平臺國際版，深度融合“文化+旅游+科技”,，整合全省全域旅游資源,，為入湘外國游客提供實時翻譯、酒店預(yù)訂,、景區(qū)導(dǎo)覽等一站式線上服務(wù),，還具備跨境支付、行程規(guī)劃建議,、緊急救援服務(wù)等功能,，同步接入DeepSeek,，提供“AI+文旅”體驗。

In order to respond to the "Twelve Measures to Promote Inbound Tourism in Hunan" released in January this year and the growing demand among international tourists for immersive cultural experiences, "Hunan Travel" aims to boost Hunan's inbound tourism reception and service capabilities.

為響應(yīng)今年1月發(fā)布的《促進湖南入境旅游發(fā)展的十二條措施》,，滿足國際游客深度體驗中國文化的需求,，“Hunan Travel”應(yīng)運而生，助力湖南提升入境旅游接待服務(wù)能力,。