聚焦工廠數(shù)字化,!Z世代女孩帶貨“長沙制造”
Z世代女孩舒丹丹是一位用互聯(lián)網(wǎng)流量為傳統(tǒng)工廠賦能的自媒體人,。畢業(yè)于中南大學(xué)新聞傳播專業(yè)的她,放棄上千萬元一年的代運(yùn)營費(fèi),,通過拍攝短視頻為工程機(jī)械,、食品、電子等行業(yè)的工廠帶貨,。依托長沙豐富的制造業(yè)企業(yè)資源,,舒丹丹不僅實(shí)現(xiàn)了自身事業(yè)的快速發(fā)展,也用互聯(lián)網(wǎng)流量讓“長沙制造”“中國制造”的聲音更加響亮,。
Gen Z girl Shu Dandan is a self-media influencer who uses internet traffic to empower traditional factories. After graduating from the School of Journalism and Communication at Central South University, she gave up annual agency operation fees of tens of millions of yuan and chose to create short videos to promote products for factories in industries such as construction machinery, food, and electronics. Benefiting from the rich manufacturing enterprise resources in Changsha,, Shu Dandan not only achieved rapid development in her own career but also made the voices of "Made in Changsha" and "Made in China" louder on the internet.
舒丹丹說,團(tuán)隊(duì)在過去做了上百個(gè)實(shí)操項(xiàng)目,,在工廠數(shù)字化營銷領(lǐng)域持續(xù)輸出了上萬條干貨,,“這雖然是一條少有人走的路,,但先進(jìn)制造業(yè)是長沙的優(yōu)勢(shì),,能用互聯(lián)網(wǎng)手段為那么多優(yōu)秀企業(yè)做線上賦能,,感覺很酷?!?/p>
Shu Dandan's team has completed hundreds of practical projects in the past and continuously produced tens of thousands of valuable insights in the field of factory digital marketing.She said, "Although this is a path few people take, advanced manufacturing is still an advantage of Changsha. It feels great to empower so many excellent enterprises online by internet methods."