“了不起,!”國(guó)產(chǎn)工程機(jī)械海外市場(chǎng)飄紅
On October 31, the representatives from 16 overseas Chinese media outlets across 13 countries, who came to attend the 2024 Overseas Chinese Media Executives' Changsha Tour, visited SANY Group in Changsha. They conducted an on-site investigation into the new progress, changes, and business modes of the construction machinery industry in China.
10月31日,,來(lái)自13個(gè)國(guó)家的16家海外華文媒體代表來(lái)到長(zhǎng)沙,,參加“機(jī)遇中國(guó) ‘非長(zhǎng)’精彩——2024海外華文媒體高層長(zhǎng)沙行”活動(dòng)。媒體代表們走進(jìn)三一集團(tuán),,實(shí)地探訪中國(guó)工程機(jī)械行業(yè)新發(fā)展,、新變化、新業(yè)態(tài),。
"It's marvelous! China's construction machinery is booming in the global market," said Jin Hao, editor-in-chief of the West Africa Chinese Voice newspaper.
“了不起,!中國(guó)工程機(jī)械設(shè)備正在贏得全球市場(chǎng)?!笨铺氐贤摺段鞣侨A聲》總編輯金浩表示,。
In recent years, China's construction machinery enterprises have been making vigorous efforts to "go global", performing brilliantly in the overseas market. Data showed that, in the first half of 2024, China's construction machinery import and export trade amounted to 27.134 billion USD, of which 25.837 billion USD in export.
近年來(lái),中國(guó)工程機(jī)械企業(yè)積極“走出去”,,在海外市場(chǎng)的表現(xiàn)愈發(fā)亮眼,。數(shù)據(jù)顯示,2024年上半年,,中國(guó)工程機(jī)械進(jìn)出口貿(mào)易額為271.34億美元,,其中出口額為258.37億美元。
Meanwhile, China's construction machinery enterprises have shifted their focus from exporting products to a 'go global' strategy. They are increasingly integrating into local overseas markets. By setting up overseas production bases, R&D centers, and service organizations, the enterprises have enhanced localization and explored appropriate paths for internationalization.
同時(shí),,中國(guó)工程機(jī)械企業(yè)也從“產(chǎn)品出口”升級(jí)到“產(chǎn)業(yè)出?!保⒅嘏c海外當(dāng)?shù)厥袌?chǎng)的深度融合,,通過(guò)在海外設(shè)立生產(chǎn)基地,、研發(fā)中心和服務(wù)機(jī)構(gòu),深化本地化運(yùn)營(yíng),,探索適合自身發(fā)展的國(guó)際化路徑,。
Infrastructure construction is in the ascendant in Africa. Chinese construction machinery enterprises made investment and set up factories in African countries, and helped train local workers to improve the capacity of equipment manufacturing and project management of these countries. As one of the earliest Chinese construction machinery enterprises to enter the African market, SANY Group takes Africa as an important market in its globalization strategy.
非洲市場(chǎng)的基礎(chǔ)設(shè)施建設(shè)正蓬勃發(fā)展。中國(guó)工程機(jī)械企業(yè)在非洲投資建廠,,幫助培養(yǎng)本地技術(shù)工人,,提高非洲裝備制造水平和項(xiàng)目管理能力。作為最早一批進(jìn)入非洲市場(chǎng)的中國(guó)工程機(jī)械企業(yè),,三一集團(tuán)將非洲作為全球化戰(zhàn)略的重要市場(chǎng),。
So far, SANY Group has set up 15 subsidiaries and a number of permanent branches in more than 30 African countries. More than 50% employees are local. Beyond that, it has 13 high-quality agents, offering its equipment to more than 50 countries and regions in Africa.
截至目前,三一集團(tuán)在非洲擁有15家子公司,,在30多個(gè)非洲國(guó)家設(shè)有常駐分支機(jī)構(gòu),員工本地化率超過(guò)50%,擁有13家優(yōu)質(zhì)代理商,,設(shè)備遍及非洲50多個(gè)國(guó)家和地區(qū),。
In 2023, SANY's South African headquarters broke ground in Johannesburg, with a total investment of 300 million rand (about 115 million CNY). As a regional center of manufacturing, logistics, and talent, it will be capable of producing 3,000 excavators and other equipment annually, providing service coverage across the entire African continent.
2023年,三一南非總部基地在約翰內(nèi)斯堡破土動(dòng)工,,項(xiàng)目投資3億蘭特(約合1.15億元人民幣),,定位為區(qū)域制造中心、物流中心和人才中心,規(guī)劃產(chǎn)能年生產(chǎn)3000臺(tái)挖掘機(jī)和其他設(shè)備,服務(wù)整個(gè)非洲區(qū)域,。