Media organizations should prioritize innovation and focus on creating impactful and effective content, said industry professionals and experts attending the 2024 China New Media Conference in Changsha, China on Tuesday.

本周二,，在中國(guó)長(zhǎng)沙舉辦的2024中國(guó)新媒體大會(huì)上，與會(huì)專家及業(yè)內(nèi)人士表示,，媒體需要?jiǎng)?chuàng)新先行,，專注于創(chuàng)造有影響力和感召力的內(nèi)容。

Media need to incorporate new technology into news production, as rapid advancements in information technology have ushered in profound transformations in the media industry, the experts said at the two-day 2024 China New Media Conference.

在為期兩天的2024中國(guó)新媒體大會(huì)上,，有關(guān)專家認(rèn)為,，信息技術(shù)的飛速發(fā)展已經(jīng)給媒體行業(yè)帶來(lái)了深刻的變革，媒體需要讓新聞生產(chǎn)擁抱新技術(shù),。

The conference, organized by the All-China Journalists Association and Hunan provincial government, opened on Tuesday in Changsha, in Central China's Hunan province.

據(jù)悉,，本屆大會(huì)由中華全國(guó)新聞工作者協(xié)會(huì)與湖南省人民政府聯(lián)合主辦，并于本周二在中國(guó)中部的湖南省長(zhǎng)沙市開幕,。

The conference featured six parallel forums, focusing on content innovation, international communication, social responsibility, technology application and digital culture.

大會(huì)設(shè)有6場(chǎng)平行論壇,，分別聚焦于內(nèi)容創(chuàng)新、國(guó)際傳播,、社會(huì)責(zé)任,、技術(shù)應(yīng)用與數(shù)字文博等主題。

Li Wensha, head of China Daily's Feature Department, shared how China Daily portrays significant themes through minor narratives, or specific examples, at the international communication forum. She also showcased how the media group has actively explored new production and models that are empowered by AI.

在國(guó)際傳播論壇上,，中國(guó)日?qǐng)?bào)社文教部主任李文莎分享了《中國(guó)日?qǐng)?bào)》如何用“小故事”“小切口”反映“大主題”,，并展示了《中國(guó)日?qǐng)?bào)》如何積極探索人工智能賦能下的新生產(chǎn)與新模式。

John Ross, senior researcher at the Chongyang Institute for Financial Studies at Renmin University of China, claimed in a video speech that Western media has misunderstandings about the changes in China. Communication is necessary to avoid drawing incorrect conclusions based on erroneous information, he said.

中國(guó)人民大學(xué)重陽(yáng)金融研究院高級(jí)研究員John Ross(羅思義)在視頻演講中表示,，西方媒體對(duì)中國(guó)的變化存在諸多誤解,，存在誤解就要交流，要避免基于錯(cuò)誤信息得出錯(cuò)誤結(jié)論,。

In the future, China can enhance the credibility of international communication by continuing technological innovation and global outreach, Ross added.

他還補(bǔ)充,，未來(lái)中國(guó)可以通過(guò)持續(xù)的技術(shù)創(chuàng)新與全球化布局，增強(qiáng)國(guó)際傳播的可信度,。

James White Opuku, the deputy editor -in-chief and anchor of the Ghana Mango channel in Africa, said that the Ghana Mango channel provides objective information about China, explores a comprehensive e-commerce model that integrates television shopping, e-commerce platforms and new media promotion.

非洲加納“金芒果”頻道的副總編輯,、首席主持人James White Opuku介紹，“金芒果”衛(wèi)星頻道傳播客觀的中國(guó)信息,，同時(shí)探索將電視購(gòu)物,、電商平臺(tái)和新媒體推廣融為一體的綜合電商模式。

Besides the forums, the China New Media Technology Exhibition, a key component of the China New Media Conference, showcased how technology empowers the advancement of media integration.

除了國(guó)際傳播論壇,，中國(guó)新媒體技術(shù)展也是中國(guó)新媒體大會(huì)的重要組成部分,，展現(xiàn)了技術(shù)如何賦能媒體融合的發(fā)展,。

At the exhibition hall, located in the Hunan International Convention and Exhibition Center, innovative technologies such as artificial intelligence and XR were displayed, showcasing how new technologies are driving innovation in the media industry.

中國(guó)新媒體技術(shù)展開設(shè)于湖南國(guó)際會(huì)展中心展館內(nèi)，展示了人工智能和XR等創(chuàng)新技術(shù),，彰顯了新技術(shù)對(duì)媒體行業(yè)的創(chuàng)新驅(qū)動(dòng),。

Hundreds of representatives from the publicity departments, central and local governments, media outlets, websites, colleges, and research institutions attended the conference.

本屆大會(huì)共吸引了來(lái)自宣傳部門、中央和地方政府,、媒體機(jī)構(gòu),、互聯(lián)網(wǎng)公司、新聞院校和研究機(jī)構(gòu)的數(shù)百名代表出席參會(huì),。